Millennials are now coming of age and strongly voicing their opinions on all matters of sustainability and the environment. A recent study found that millennials, also known as Generation Z are the most willing generation to pay extra for more products and services that have greater sustainable offerings. They are also committed to purchase goods and services from companies who are committed to positive environmental impacts.
Brands that establish reputations for environmental stewardship have the opportunity to not only grow market share but also build loyalty amongst this new generation. Millennials are all too willing to voice their concerns and opinions on social media, forums and blogs. The power of these voices can make or break a company with this new generation.
What may come as a surprise to some, is that baby boomers also share a willingness to pay extra for good and services. As more and more baby boomers move to an online world and connect through social media – they too are becoming aware of the global environmental movement, and the impact of business, people and the environment.
Quantum is dedicated to ecologically sustainable products. In order to marry ecological concerns with the durability of our products, we conduct research within our company and source outside technologies to develop products which are both effective and safe.
All our finishes have low VOC content and reactive nature which have proved to be of benefit both to the environment and those who suffer from paint allergies.
Quantum Timber Finishes a division of Mirotone looks forward to continuing to contribute towards achieving more productive, liveable, sustainable and healthy cities for years to come.